DEWR - AgAttract Video and Photography project

In 2023 we worked with the Department of Employment and Workplace Relations to travel around Australia to promote the diverse and modern career opportunities available in the agricultural industry. There was focus on shifting outdated perceptions and showcasing the future and diverse landscape that exists in agriculture.

We worked closely with the Department to understand what they were looking to get out of the project, and managed the logistics of filming 9 participants over 2 months in mostly regional parts of Australia. We were able to work with individual availability to form a shooting schedule that grouped participants and allowed for an efficient travel schedule to reduce costs for the client.

On site we used drones and cameras to capture each participants story, as well as delivering a series of portraits of each participant to be used for a wide variety of use cases to promote the project.

  • A man stands in front of crops
  • A woman stands in a lab
  • A woman kneels in a sprout farm
  • A man stands in front of a farm
  • A Woman picks through a tub of cotton

Back to our work

We'd love to hear from you! Drop us a line at contact@thisiscreative.com.au or give us a call on (02) 8091 2620.

Dhura Ngunna, Dhura Ngunnawal

Dhura Ngunna, Dhura Ngunnawal

This is Creative is based on Ngunnawal Country and works across the unceded lands of Aboriginal and Torres Strait Islander Peoples across Australia. We acknowledge their deep ongoing connection and custodianship of Country and pay respects to their Elders past and present.

This is Creative is based on Ngunnawal Country and works across the unceded lands of Aboriginal and Torres Strait Islander Peoples across Australia. We acknowledge their deep ongoing connection and custodianship of Country and pay respects to their Elders past and present.